about
i've help many company globally to reach their product goal and expectations
.experience
6+ years
.location
Indonesia
.full time
Available
.freelance
Available
.hello
senior UI/UX designer with 6+ years of experience in crafting user-centric designs that boost engagement & goals. Expertise in leading digital product design, design systems, and mentoring teams. Currently driving impact at Telkom Indonesia, the nation's leading & largest telecom and digital business.
I am driven by curiosity and my mission to design empathetic products that balance user experience and business impact.
.work experience
Dec 2021 — Present
Product Designer Principal
Telkom Indonesia
Leading the design and experience team for Pijar Sekolah, Pijar Belajar, Pijar Mahir enterprise, encompassing Pijar Mahir Marketplace, Pijar Camp, Pijar Talenta, and Pijar Kampus. Collaborating across multiple streams and teams to enhance user experiences, drive continuous improvement, and implement initiatives that help maintain, secure, and boost Pijar Mahir’s & Pijar Sekolah’s revenue through design and experience optimizations.
Dec 2021 — Present
Product Designer Principal
Telkom Indonesia
Leading the design and experience team for Pijar Sekolah, Pijar Belajar, Pijar Mahir enterprise, encompassing Pijar Mahir Marketplace, Pijar Camp, Pijar Talenta, and Pijar Kampus. Collaborating across multiple streams and teams to enhance user experiences, drive continuous improvement, and implement initiatives that help maintain, secure, and boost Pijar Mahir’s & Pijar Sekolah’s revenue through design and experience optimizations.
Dec 2021 — Present
Product Designer Principal
Telkom Indonesia
Leading the design and experience team for Pijar Sekolah, Pijar Belajar, Pijar Mahir enterprise, encompassing Pijar Mahir Marketplace, Pijar Camp, Pijar Talenta, and Pijar Kampus. Collaborating across multiple streams and teams to enhance user experiences, drive continuous improvement, and implement initiatives that help maintain, secure, and boost Pijar Mahir’s & Pijar Sekolah’s revenue through design and experience optimizations.
Dec 2021 — Present
Product Designer Principal
Telkom Indonesia
Leading the design and experience team for Pijar Sekolah, Pijar Belajar, Pijar Mahir enterprise, encompassing Pijar Mahir Marketplace, Pijar Camp, Pijar Talenta, and Pijar Kampus. Collaborating across multiple streams and teams to enhance user experiences, drive continuous improvement, and implement initiatives that help maintain, secure, and boost Pijar Mahir’s & Pijar Sekolah’s revenue through design and experience optimizations.
Dec 2020 — Present
Lead UI Designer, Component Team, Legion
Telkom Indonesia
At Telkom Indonesia, within the dynamic Education Tribe, I've significantly contributed as a UI Designer focused on enhancing the Pijar Ecosystem. My role involved advocating for user experience, supporting the Education Tribe, and enhancing platforms like Pijar Mahir, Belajar, and Sekolah through intuitive design. I played a key role in developing a comprehensive design system for consistency across platforms, collaborating closely with cross-functional teams to align designs with Telkom's vision and user needs, thereby advancing the educational landscape through superior design and user experience.
Dec 2020 — Present
Lead UI Designer, Component Team, Legion
Telkom Indonesia
At Telkom Indonesia, within the dynamic Education Tribe, I've significantly contributed as a UI Designer focused on enhancing the Pijar Ecosystem. My role involved advocating for user experience, supporting the Education Tribe, and enhancing platforms like Pijar Mahir, Belajar, and Sekolah through intuitive design. I played a key role in developing a comprehensive design system for consistency across platforms, collaborating closely with cross-functional teams to align designs with Telkom's vision and user needs, thereby advancing the educational landscape through superior design and user experience.
Dec 2020 — Present
Lead UI Designer, Component Team, Legion
Telkom Indonesia
At Telkom Indonesia, within the dynamic Education Tribe, I've significantly contributed as a UI Designer focused on enhancing the Pijar Ecosystem. My role involved advocating for user experience, supporting the Education Tribe, and enhancing platforms like Pijar Mahir, Belajar, and Sekolah through intuitive design. I played a key role in developing a comprehensive design system for consistency across platforms, collaborating closely with cross-functional teams to align designs with Telkom's vision and user needs, thereby advancing the educational landscape through superior design and user experience.
Dec 2020 — Present
Lead UI Designer, Component Team, Legion
Telkom Indonesia
At Telkom Indonesia, within the dynamic Education Tribe, I've significantly contributed as a UI Designer focused on enhancing the Pijar Ecosystem. My role involved advocating for user experience, supporting the Education Tribe, and enhancing platforms like Pijar Mahir, Belajar, and Sekolah through intuitive design. I played a key role in developing a comprehensive design system for consistency across platforms, collaborating closely with cross-functional teams to align designs with Telkom's vision and user needs, thereby advancing the educational landscape through superior design and user experience.
Nov 2018 - Present
Founder, Team Lead - Design, Development
Innolab Studio
Since founding Innolab Studio in 2018, I've led it to become a leading design and development agency, serving as the Creative Director to deliver innovative solutions across various projects. My hands-on approach in design and strategic expansion through sub-brands like Innodesign and Cosmo UI has driven our success and reputation for transforming ideas into functional, well-designed MVPs, solidifying Innolab's position as a trusted industry partner.
Nov 2018 - Present
Founder, Team Lead - Design, Development
Innolab Studio
Since founding Innolab Studio in 2018, I've led it to become a leading design and development agency, serving as the Creative Director to deliver innovative solutions across various projects. My hands-on approach in design and strategic expansion through sub-brands like Innodesign and Cosmo UI has driven our success and reputation for transforming ideas into functional, well-designed MVPs, solidifying Innolab's position as a trusted industry partner.
Nov 2018 - Present
Founder, Team Lead - Design, Development
Innolab Studio
Since founding Innolab Studio in 2018, I've led it to become a leading design and development agency, serving as the Creative Director to deliver innovative solutions across various projects. My hands-on approach in design and strategic expansion through sub-brands like Innodesign and Cosmo UI has driven our success and reputation for transforming ideas into functional, well-designed MVPs, solidifying Innolab's position as a trusted industry partner.
Nov 2018 - Present
Founder, Team Lead - Design, Development
Innolab Studio
Since founding Innolab Studio in 2018, I've led it to become a leading design and development agency, serving as the Creative Director to deliver innovative solutions across various projects. My hands-on approach in design and strategic expansion through sub-brands like Innodesign and Cosmo UI has driven our success and reputation for transforming ideas into functional, well-designed MVPs, solidifying Innolab's position as a trusted industry partner.
Jun 2021 - Present
ONZ Group
Senior UI/UX Designer
As a Product Designer at ONZ Group, I spearheaded the design of the entire platform, including apps and dashboard, while creating a comprehensive design system for consistency. I also played a key role in aligning the product's technological roadmap with business objectives and collaborated with Innolab Studio for development support. My focus on innovation and user-centered design has significantly advanced ONZ's position in the industry, enhancing its service delivery and customer satisfaction.
Jun 2021 - Present
ONZ Group
Senior UI/UX Designer
As a Product Designer at ONZ Group, I spearheaded the design of the entire platform, including apps and dashboard, while creating a comprehensive design system for consistency. I also played a key role in aligning the product's technological roadmap with business objectives and collaborated with Innolab Studio for development support. My focus on innovation and user-centered design has significantly advanced ONZ's position in the industry, enhancing its service delivery and customer satisfaction.
Jun 2021 - Present
Senior Product Designer
ONZ Group
As a Product Designer at ONZ Group, I spearheaded the design of the entire platform, including apps and dashboard, while creating a comprehensive design system for consistency. I also played a key role in aligning the product's technological roadmap with business objectives and collaborated with Innolab Studio for development support. My focus on innovation and user-centered design has significantly advanced ONZ's position in the industry, enhancing its service delivery and customer satisfaction.
Jun 2021 - Present
ONZ Group
Senior UI/UX Designer
As a Product Designer at ONZ Group, I spearheaded the design of the entire platform, including apps and dashboard, while creating a comprehensive design system for consistency. I also played a key role in aligning the product's technological roadmap with business objectives and collaborated with Innolab Studio for development support. My focus on innovation and user-centered design has significantly advanced ONZ's position in the industry, enhancing its service delivery and customer satisfaction.
Nov 2020 — Sep 2023
Lead UI Designer
Intent UX
At Intent UX in New Jersey, I evolved from a UI Designer to Lead UI Designer, significantly impacting over 20 diverse projects with high-quality visual designs. In collaboration with the Agency Lead, Nussi Einhorn, and the team, I developed a standardized design system and mentored junior designers, ensuring cohesive and superior project execution. My role involved tackling a wide range of client challenges, leading to enhanced user engagement and satisfaction, and establishing my leadership and innovation in a fast-paced, client-driven environment.
Nov 2020 — Sep 2023
Lead UI Designer
Intent UX
At Intent UX in New Jersey, I evolved from a UI Designer to Lead UI Designer, significantly impacting over 20 diverse projects with high-quality visual designs. In collaboration with the Agency Lead, Nussi Einhorn, and the team, I developed a standardized design system and mentored junior designers, ensuring cohesive and superior project execution. My role involved tackling a wide range of client challenges, leading to enhanced user engagement and satisfaction, and establishing my leadership and innovation in a fast-paced, client-driven environment.
Nov 2020 — Sep 2023
Lead UI Designer
Intent UX
At Intent UX in New Jersey, I evolved from a UI Designer to Lead UI Designer, significantly impacting over 20 diverse projects with high-quality visual designs. In collaboration with the Agency Lead, Nussi Einhorn, and the team, I developed a standardized design system and mentored junior designers, ensuring cohesive and superior project execution. My role involved tackling a wide range of client challenges, leading to enhanced user engagement and satisfaction, and establishing my leadership and innovation in a fast-paced, client-driven environment.
Nov 2020 — Sep 2023
Lead UI Designer
Intent UX
At Intent UX in New Jersey, I evolved from a UI Designer to Lead UI Designer, significantly impacting over 20 diverse projects with high-quality visual designs. In collaboration with the Agency Lead, Nussi Einhorn, and the team, I developed a standardized design system and mentored junior designers, ensuring cohesive and superior project execution. My role involved tackling a wide range of client challenges, leading to enhanced user engagement and satisfaction, and establishing my leadership and innovation in a fast-paced, client-driven environment.
Nov 2020 — Sep 2023
UI/UX Designer
Telgani
At Telgani, Riyadh's leading car rental app and platform, I led the design of multiple platforms including the user mobile app, driver app, admin dashboard, and B2B platform. My role encompassed creating a sustainable design system to guide and maintain consistency across all digital touchpoints, laying a foundation for future design initiatives at Telgani. My comprehensive approach has significantly contributed to enhancing the user experience and operational efficiency of Telgani's services.
Nov 2020 — Sep 2023
UI/UX Designer
Telgani
At Telgani, Riyadh's leading car rental app and platform, I led the design of multiple platforms including the user mobile app, driver app, admin dashboard, and B2B platform. My role encompassed creating a sustainable design system to guide and maintain consistency across all digital touchpoints, laying a foundation for future design initiatives at Telgani. My comprehensive approach has significantly contributed to enhancing the user experience and operational efficiency of Telgani's services.
Nov 2020 — Sep 2023
UI/UX Designer
Telgani
At Telgani, Riyadh's leading car rental app and platform, I led the design of multiple platforms including the user mobile app, driver app, admin dashboard, and B2B platform. My role encompassed creating a sustainable design system to guide and maintain consistency across all digital touchpoints, laying a foundation for future design initiatives at Telgani. My comprehensive approach has significantly contributed to enhancing the user experience and operational efficiency of Telgani's services.
Nov 2020 — Sep 2023
UI/UX Designer
Telgani
At Telgani, Riyadh's leading car rental app and platform, I led the design of multiple platforms including the user mobile app, driver app, admin dashboard, and B2B platform. My role encompassed creating a sustainable design system to guide and maintain consistency across all digital touchpoints, laying a foundation for future design initiatives at Telgani. My comprehensive approach has significantly contributed to enhancing the user experience and operational efficiency of Telgani's services.
what i'm known for
UX Strategy
Product Design
UI Design
UX Design
UX Management
Motion Design
Prototyping
User Research
.stack
Figma
product design
Figma
product design
Figma
product design
Figma
product design
Framer
web design
Framer
web design
Framer
web design
Framer
web design
ProtoPie
prototyping
ProtoPie
prototyping
ProtoPie
prototyping
ProtoPie
prototyping
Notion
productivity
Notion
productivity
Notion
productivity
Notion
productivity
Jira
project management
Jira
project management
Jira
project management
Jira
project management
After Effects
animation
After Effects
animation
After Effects
animation
After Effects
animation
Principle
micro interaction
Principle
micro interaction
Principle
micro interaction
Principle
micro interaction
React Native
mobile app
React Native
mobile app
React Native
mobile app
React Native
mobile app
Flutter
mobile app
Flutter
mobile app
Flutter
mobile app
Flutter
mobile app