first choice
Simplifying global expansion for e-commerce and small businesses
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The First Choice shipping portal, a vital tool for Amazon sellers expanding into new countries, was in need of a significant redesign. As a global shipping forwarder, First Choice required a more user-friendly interface to streamline the process of creating labels and tracking shipments. Additionally, there was a need to integrate new strategies for upselling other services to their existing client base.
This project aimed to address these challenges by revamping and redesigning the portal to enhance user experience and boost service engagement.
Background
First Choice, a global shipping forwarder, specializes in helping Amazon sellers expand into international markets. Their shipping portal, originally designed to facilitate the creation of labels and track shipments, had become outdated and difficult to use. Recognizing the importance of a seamless user experience, the First Choice and Intent UX teams identified key areas for improvement through a series of collaborative meetings. The primary challenges included revamping the portal to make it more user-friendly and introducing innovative methods for upselling additional services. These challenges became the foundation for the redesign project, guiding the necessary changes and enhancements to the First Choice shipping portal.
Ideation Process Overview
To initiate the ideation process, we adopted a collaborative approach, focusing on open communication and creative problem-solving. The steps taken during this phase included:
Brainstorming Sessions
Held multiple sessions where team members shared thoughts freely, helping us identify key pain points in the existing design.
Concept Generation
Developed innovative ideas to address identified pain points, focusing on practical, user-centered solutions.
HMW Notes Utilization
Used "How Might We" (HMW) notes to frame challenges constructively, turning problems into opportunities for improvement, such as making the portal more intuitive and introducing effective upselling strategies.
Utilizing "How Might We" (HMW) Notes
Defining Business and
Tech Goals
From a technical perspective, the goals included improving the portal's performance and ensuring it could handle the new features and increased user engagement. We aimed to create a scalable design that could easily accommodate future updates and integrations.
Defining Business and Tech Goals
Analyzing the Existing Design
Before moving forward with the redesign, we conducted a thorough analysis of the existing portal. This involved evaluating the current user flow, interface elements, and overall usability. We identified several areas where the design was falling short:
Complex Navigation
The portal's navigation was convoluted, making it difficult for users to find what they needed quickly.
Cluttered Interface
The interface was overloaded with information and options, overwhelming users and detracting from the core functionalities.
Inconsistent Design Elements
There were inconsistencies in the design, leading to a disjointed user experience and confusion about the portal's capabilities.
This analysis guided our redesign, focusing on key areas to create a cohesive, user-centered portal that met business goals and user needs.
existing web design
final design solutions ✨
Impact & Results
Enhanced user efficiency with a streamlined, intuitive interface
To measure these impacts, utilize analytics tools to monitor metrics such as task completion times, user satisfaction scores, communication efficiency, and active user counts, and compare the data before and after the redesign.
25%
User Engagement
User interactions with the portal increased by 25%, reflecting enhanced usability and a more intuitive experience.
30%
Boost Upsell Conversions
Integration of upselling strategies led to a 30% increase in service upgrades, driving additional revenue.
50%
Improvement Customer Satisfaction
Post-redesign feedback showed a 50% improvement in user satisfaction, highlighting the success of the new interface.
see also
