pijar sekolah
Pijar Sekolah is a digital learning platform that has transformed education in Indonesia.
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Pijar Sekolah is an integrated digital learning platform that has played a key role in transforming the education landscape in Indonesia. With a strong vision and mission to advance education nationwide, Pijar School provides innovative solutions for schools, teachers, and students. Through thousands of engaging digital contents, including digital books, instructional videos, and virtual laboratories, this platform creates an effective and enjoyable learning environment for students. Additionally, Pijar School facilitates the implementation of Computer-Based Exams (CBE) with tools that support question creation, exam scheduling, exam supervision, and exam result checking.
My Role
Existing pain points that cause the activation process to be lengthy and inefficient. Here are some existing pain points that cause the activation process to be lengthy and inefficient:
Product Design
UX Research
Design System
UI Animation
Background
Between 2020 and 2023, Pijar Sekolah has operated with fairly impressive results; however, we believe there is still potential to maximize its performance.
The Design Team conducted ideation and brainstorming sessions for a quick assessment of the existing product, and we collectively agreed that the current platform is outdated in terms of UI and remains highly conventional in UX. This applies to both the Web App for Teachers and Admins, as well as the Landing Page.
The next step?
Looking for allies!
After the design team reached an agreement on the decisions and action plan for enhancing the existing platform in Pijar Sekolah, we conducted a series of alignments with cross-functional teams, including product, research, and operations. We all agreed on the main goal of this enhancement process, which is to revamp and redesign the platform.
Defining the problem
After a series of alignments, we defined several key problems that are crucial and most feasible to solve.
Low User Engagement and Usability Issues
Teachers and administrators found the interface cluttered and difficult to navigate, especially when accessing key features like attendance, exams, and reports. The homepage was overloaded with complex data, including detailed charts and statistics, making it hard for users to digest.
Lack of Awareness and Standalone Acquisition
Many schools were unaware of Pijar Sekolah’s full range of features and its potential as a standalone platform. Acquisition was mostly dependent on bundling with other Telkom services, showing the need for stronger branding and clearer communication of value.
Inconsistent User Experience Across Platforms
There was a lack of consistency between the web app, mobile app, and landing page, leading to fragmented user experiences across different devices.
Lack of Monitoring Tools for Parent to Track Their Children
The increasing demand for parental interaction and supervision features in Pijar Sekolah represents a significant value, as involving parents in the platform can boost Pijar Sekolah’s usage in the market.
With a total of 220,000 active students using Pijar Sekolah for each exam, there is substantial potential for this number to translate into active use of the parent app.
Beyond just monitoring, the Pijar Sekolah parent app could also facilitate school fee payments through the e-payment (SPP) feature. The introduction of this parent app has the potential to reduce reliance on WhatsApp, thereby lowering the cost associated with e-payment processing.
Goals
Design Process
Teachers and administrators found the interface cluttered and difficult to navigate, especially when accessing key features like attendance, exams, and reports. The homepage was overloaded with complex data, including detailed charts and statistics, making it hard for users to digest.
User Research
To gather insights from key stakeholders (teachers, school administrators, students, and technical teams) to understand their expectations, pain points, and goals with the platform.
Qualitative Research
Conducted interviews with teachers to understand their daily interactions with the platform, especially regarding attendance tracking, exam management, and task creation.
Spoke to school administrators to gather feedback on school management and reporting features.
Collaborated with the technical team to assess the current limitations of the platform’s architecture.
Key Findings
After conducting multiple interview sessions with respondents, including teachers, school administrators, students, and technical teams, we have gathered valuable insights.
Visual Asset Explorations
We are collaborating with the Visual Design Hub team from Telkom DEX to define the new visual and asset identity for Pijar Sekolah. We are conducting extensive explorations for the new visual identity of Pijar Sekolah, aiming to create a fun, vibrant, and imaginative brand guideline.
Fun & Friendly
Formal but Playful
Vibrant & Dynamic
Imaginative
Sketching & Idea Sparking
We are exploring and selecting various styling ideas for the characters that will serve as the key visual elements for Pijar Sekolah’s illustrations and branding. These characters will play a central role in shaping the overall look and feel of the brand identity.
Human Character Explorations
Mascot Explorations
Final Illustration Implementation on Mobile App
Final Illustration Implementation on Website
Pijar Sekolah Branding Guideline
Dashboard for Admin & Teacher Redesign
There was a lack of consistency between the web app, mobile app, and landing page, leading to fragmented user experiences across different devices.
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Dashboard for admin
Early explorations
I explored several design options for the homepage, which will also serve as a trigger pattern for other designs in Pijar Sekolah. After that, I conducted Concept Testing with users to test and gain insights on whether the design meets their needs or if further adjustments are required.
Insights from In-Depth Interviews
Confusing Help Feature
Missing Learning Content
User expect the learning content still visibile on main dashboard
Too Many Menu
Theres so many menu on dashboard, make them confuse to select which one the important one
Simple and Useful Statistics
Theres so many menu on dashboard, make them confuse to select which one the important one
Helpful Attendance Reminders
Theres so many menu on dashboard, make them confuse to select which one the important one
Final Dashboard Design! 🎉
After conducting in-depth interviews for the preference test, we finalized the design. The new version offers a clearer menu, reinstates the learning content, emphasizes the 3 main features, and provides an overview of these features directly from the homepage.
Mobile App for Parents
To address the needs of parents for better tools to monitor their child’s activities and progress in school, we developed a dedicated parent app that provides a solution to these needs.
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As a parent, I want to have access to better tools for monitoring my child’s activities and progress in school, so that I can stay informed and support their academic journey effectively.
Parent's Mobile App
Initial Wireframe & Sketch
Animated Splash Screen
Seamless Sign Up and Create PIN Code
Easy Sign In Using PIN Code
Informative and User Friendly Dashboard
New Landing Page Redesign
To further enhance awareness and social proof of Pijar Sekolah, and to support the Account Manager team in selling and explaining Pijar Sekolah more effectively, we have redesigned and revamped the Pijar Sekolah homepage.
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As a school administrator, I want to understand Pijar Sekolah's full features and value as a standalone platform, so that I can decide to subscribe without bundling it with other services.
New Landing Page
Preference Test Survey
Existing pain points that cause the activation process to be lengthy and inefficient. Here are some existing pain points that cause the activation process to be lengthy and inefficient:
Test Results
Based on the survey results, Option A was the preferred choice because it better highlights the solutions offered by Pijar Sekolah and piques users’ curiosity, prompting them to seek more information and scroll further down the page.
Final Landing Page Design! 🎉
Impact & Results!
After completing the redesign and revamp of the Pijar Sekolah web app, parent mobile app, and landing page, we tracked key performance metrics, and here are the results:
45%
User engagement increase
There was a significant 45% increase in the number of users visiting 3 main features of Pijar Sekolah.
15%
Session durations increase
Users are spending 15% more time on the website.
22%
Page per session increase
There’s been a 22% increase in the number of pages visited per session.
110%
User download
There has been a significant increase in downloads of the Parent mobile app, which had not been ready for launch prior to the redesign.
see also
